Word: spreading
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Dates: during 1990-1999
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While Gen Xers may be avid shoppers and dominate the market for designer jeans and expensive sneakers, they are as skeptical of the media as they are of politics. The hippest ads tap into their hostility toward hype. "Don't insult our intelligence," read one Nike magazine spread. "Tell us what it is. Tell us what it does. And don't play the national anthem while you do it." Sprite rocketed from seventh to fourth best-selling soft drink after scrapping its schmaltzy jingle, "I Like the Sprite in You," in 1994 in favor of the slogan "Image is nothing...
...spread of microchips and other technical marvels is just one of the ways in which U.S. industry has become supercharged in the '90s. The restructuring that tormented America's companies--and especially its workers--in the early part of the decade has made firms brutally competitive. And the deregulation that began with airlines and trucking in the 1970s and '80s is bringing price pressure to bear on such once cozy fields as utilities and telecommunications. Says Stephen Roach, Morgan Stanley's chief economist: "Deregulation is a critical dynamic in spreading the forces of competition...
...Coast Express. But, as Baffert recalls, "one day I came home to our little house with a tiny backyard, and my wife started telling me about a feature she had just seen on TV about Wayne Lukas, who went from training quarter horses to Thoroughbreds and had this magnificent spread. 'Why don't you do that?' she said...
...light of the rapid spread and danger of the HIV virus which causes AIDS, we are overjoyed to learn that University Health Services will institute anonymous HIV antibody testing. However, we are disappointed that students are being charged $10 for this service. For those looking for any reason to avoid getting tested, an extra $10 may be that sought-after incentive. There is absolutely no excuse and no reason for discouraging anyone from having an HIV test. It is incredibly important that everyone know their partners, know themselves, and act safely. We encourage testing at all costs for anyone...
Many development officials would like to see the wealth spread around more...