Word: sprightlier
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Dates: during 1950-1959
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...Times, as hard to move, in its lordly way, as a glacier, was nevertheless showing signs of change. Managing Editor Turner Catledge has ordered sprightlier heads (sample: JAZZ PIANIST DIGS THE SONATA FORM) and shorter and sharper writing. Said one Catledge memo: "The composing room has an unlimited supply of periods available to terminate short, simple sentences." Where the Times had once wanted only "objectivity'' (i.e., facts) in reporting, now objectivity means facts plus interpretation...
...good, lively reporter, became managing editor of the New York Times two years ago, he started a quiet revolution to liven up the nation's No. 1 paper. Among the changes: sharper, more concise writing, more feature stories, better pictures, TIMEstyle paragraph marks to break . up stories, sprightlier headlines. One means of communication with the Times's massive staff (20 editors, 600 reporters, 80 copy editors): Winners & Sinners, a lively, irreverent house organ originated by Assistant Managing Editor Ted Bernstein. Bernstein's "bulletin of second-guessing" raps staffers when they are heavyhanded, sloppy or inaccurate (without mentioning...