Word: spring
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Dates: during 1950-1959
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Buying Without Looking. The situation has given rise to a dangerous new breed of editorial irresponsibility: the purchase of shows sight unseen. Last spring, Packager Don Sharpe sold Mr. Lucky to CBS; at the time he had neither cast nor pilot-only a script that was later discarded. Independents can sucker networks into financing even the shabbiest of productions. NBC spent $1,300,000 to bankroll 26 episodes of a dreary filmed comedy called Love and Marriage, managed to get some of its money back only by plopping the show into a favorable time (Mon., 8-8:30 p.m. E.S.T...
...from packagers, but that they do not exercise enough care in what they buy. Example: ABC bought the disastrous Adventures in Paradise from 20th Century-Fox, Alaskans, Bourbon Street Beat and Hawaiian Eye from Warner's-all without even seeing a pilot film. Says Adman Clyne: "Last spring we went over 200 finished pilots and another hundred ideas. We picked 40, put them on the air. Of those 40, we had confidence in only a dozen or so-and right now, I'd almost guarantee that less than ten will be renewed next fall...
...ionized by solar ultraviolet light into positively charged nuclei and negative electrons. Theory suggested that at a certain altitude above the earth this charged plasma should have a sort of elasticity that would permit hydromagnetic waves to pass along it, rather like mechanical waves traveling along a coil spring. The Fort Monmouth scientists found that the Argus explosions started just such waves in a layer of plasma about 1,500 miles high. The waves were about 1,000 miles long, and they traveled at several thousand miles per second, spreading around the earth from the South Atlantic like ripples around...
...LAWRENCE SEAWAY traffic for year will total an estimated 6,600 ships carrying 20 million tons of cargo when it closes for the winter at end of November. This is 20% less than expected, because late spring thaw and steel strike cut shipments...
...undisputed genius of the flamboyant world of cosmetics is Charles Haskell Revson, president of Revlon, Inc. From Charlie Revson's hard-as-steel mind spring the soft and alluring shades-Red Caviar, Pink Lightning, Plum Beautiful-that have touched the lips of more U.S. women than those of any other maker. Last week, at 53, trim (5 ft., 8½ in., 144 lbs.), handsome Charlie Revson ran into some embarrassing new facial shades: Quiz Pink and Umbrage Blue. As sponsor of the rigged $64,000 Question and $64,000 Challenge-which in four years helped triple Revlon...