Word: springing
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Dates: during 1950-1959
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Tried out in 1954 on the West Indian island of Curaçao, the scheme exterminated the island's flies in less than a year (TIME. Feb. 7, 1955). Last spring the USDA and the Florida Livestock Board set up a million-dollar screwworm factory at Sebring, Fla. The fierce, legless maggots are fed on 80,000 Ibs. a week of mixed whale and horse meat flavored with 4,500 gals, of beef blood. When they get their growth and turn into pupae, they are harvested, packed into aluminum canisters, and exposed for 6-2 minutes to gamma rays...
...distinctive," she says. "The cab drivers always spot it. The other day, one of them said to me: 'You don't have talent, you can't sing, you're not a very good dancer, you're no glamour girl and you're no spring chicken, but there's one thing you do have-courage...
...Burkhardt dared not delay either treatment or hospitalization. He ordered one of the clinic's two radio-equipped sedans rigged with an infusion bottle hung from the coat hook and bundled Mary into the car. A Navajo staff member drove the 90 miles (much of it over spring-breaking dirt roads) to Fort Defiance, while Burkhardt squatted by the patient, gave her a continuous intravenous infusion of sulfadiazine...
...higher than he expects the retailer to charge, tickets his merchandise or stamps the delivery carton with the inflated price. The retailer can then drastically cut the price, show the customer the price stamped on the original carton as proof of a huge bargain. One lawnmower manufacturer advertised last spring in a trade publication that his power mowers, which he priced in ads at $154.95, could be sold at $74.95-and the retailer would make the usual profit. A watchmaker preticketed a lady's wristwatch at $200, a Detroit store sold the watch for $17.00. A blanket manufacturer offered...
McCall Corp. (1958 pattern sales: $11 million) is matching other patternmakers in their new efforts to stay only a few months behind Paris. Last spring McCall produced the Dior trapeze line at the same time it appeared on U.S. ready-to-wear racks. Last month it brought Paris Couturier Pierre Cardin to the U.S. for a nationwide tour to publicize the six designs that he has made specifically for McCall's fall catalogue. McCall, says Pattern Boss Herbert Bijur, "is frankly trading up into the Vogue class...