Word: springmaid
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...says Springs Industries CEO Crandall Bowles. The largest home-furnishings company in North America, Springs and its 14,000 employees crank out bedding and bath products, rugs and window coverings in 30 manufacturing facilities in 13 states, Canada and Mexico. Its brand names and licenses--including Wamsutta, Springmaid, Ultrasuede, Kate Spade and NASCAR--produce annual revenues of $3 billion. Springs is proof positive that U.S. textile manufacturing is very much alive. But it would be a stretch to say it's well. According to the Bureau of Labor Statistics, the U.S. lost more than 800,000 textile jobs from...
...free junkets), his product the most racily advertised in the staid textile world. His most famed ad, captioned by himself and duly noted by the U.S. Post Office: a smiling Indian squaw rocking a tired brave in a bedsheet hammock, with the legend, "A buck well spent on a Springmaid sheet...
...those who complain that Times ads still show too much bosom, the Times has a stock reply: "Women's attire has come to be so scanty nowadays as to attract less & less attention." Censor Gannon occasionally nods. Once he passed double-meaning ads for Springs Mills's "Springmaid" fabrics (TIME, July 26, 1948). But the best-selling Kinsey report never made Gannon's grade...
...secret process with "a per- manent odor of hibiscus, hydrangea, and old rubber boots." It concluded: "If you want to achieve that careless look and avoid skater's steam, kill two birds with one stone by getting a camouflaged callipygian* camisole." Such lusty ballyhoo - for Springs Mills' "Springmaid" fabrics - startled readers of the high-necked New York Times. It drew stares from some readers of TIME, FORTUNE, This Week and the Saturday Evening Post, which also ran the illustrated (see cut) ads. It also drew a shocked cry of "bad taste" from Advertising Age and protests from...
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