Word: springs
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Dates: during 1980-1989
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...receives an undisclosed royalty for each pair of shoes sold. This year Reebok is fighting back with its Energy Return System, found in its ERS Showtime model (price: $79). Its soles contain an arrangement of cylinders, made of a synthetic called Hytrel, which compress on impact and provide extra spring. Taking the next engineering leap, both Reebok and Nike have developed shoes with inflatable sides and collars for extra support...
Having paid heavily to pump up their images, footwear-makers capitalize on their cachet by emblazoning their emblems on clothing. Nike, whose apparel sales reached $208 million in fiscal 1989, sells hundreds of garments ranging from lemon-colored cotton jerseys to hot-pink bicycle shorts. Next spring Nike will launch an Aqua Gear line for wind surfers and other hardy types...
...wanted to triple the German army from the Versailles ceiling of 100,000 men to 300,000 by October 1934. The navy, which was not supposed to have any ships of more than 10,000 tons, got orders to start building two 26,000-ton battle cruisers. In the spring of 1935, Hitler announced that he was reintroducing universal military service to create an army of 500,000 men. The Allies protested but did nothing...
Each triumph filled Hitler with ever greater confidence in his invincibility, in his political instincts and in the irresolution of his antagonists. Having easily conquered Austria, he decided in the spring of 1938 to attack Czechoslovakia. Like Poland, Czechoslovakia had been carved out of the Habsburg Empire by the mapmakers at Versailles, and its boundaries included an awkward mixture of roughly 6.5 million Czechs, 3.3 million Germans, 2.5 million Slovaks and about 800,000 Hungarians and Poles. Unlike Poland, it was a genuine democracy with a large and well-equipped army; it also had signed a treaty that pledged France...
Hitler's antagonists had changed over the years, and now the important newcomer on the international scene was Neville Chamberlain, who had replaced Stanley Baldwin as Conservative Prime Minister of Britain in the spring of 1937. Chamberlain's background was in business; he believed in orderly negotiations. He had no experience in dealing with an unscrupulous improviser like Hitler, but he nonetheless invited himself to a meeting with the Fuhrer. Hitler received him in Berchtesgaden, and soon began ranting about the Czechs. He said he would not "tolerate any longer that a small, second-rate country should treat the mighty...