Word: springs
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...This spring, Toys "R" Us tested the Zhu Zhu Pets in the Phoenix area. "When the first numbers came in, we could hardly believe them," says Storch. "We fell in love immediately." So have consumers. Cepia also executed a clever marketing plan. During the summer, the company hosted hamster-demonstration events at Major League Baseball games, of all places. The Zhu Zhus attended ball games in Atlanta, Arizona, Philadelphia, Texas, Seattle and Washington, D.C. Cepia also actively courted the mommy bloggers, sponsoring some 250 "hamster parties" at the homes of bloggers across the country. Cepia shipped product to the moms...
Both Crimson crews now head into the winter set to train for the spring sprints season...
...UMRP usually sends students for winter break and spring break, but the calendar change means there won’t be winter break trips this year...
UMRP also sends students to do recruiting in their local high schools and middle schools. Robles says she used her freshman year trip to visit schools that had not been contacted before. She spent her spring break driving across Arizona to visit fifteen high schools, six more than the average number of stops...
Though budget cuts have affected the ten coordinators’ term-time wages, Banks says the program will continue to pay for students’ transportation home for the spring break recruiting...