Word: sprint
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...radio. Consumers like New York City law student Shaina Itkin, 26, say they would love a satellite radio--iPod combo, using the radio to find new music to download. Although there's an iPod dock from TimeTrax for podcasting satellite radio, for now, she says, "my iPod will do." Sprint, meanwhile, launched a radio network this month (see sidebar). And Motorola is testing a service called iRadio that will allow users to download MP3s and content from Internet stations to a cell phone and, from there, beam it to a car stereo. (Internet radio groups like Live365.com aim to charge...
...Harvard boat made contact with Princeton and took off in the third 500 meters of the race, adding four more seats to a two-seat lead. The Crimson tore through the last 500 with a strong final sprint and finished with an open-water advantage over Princeton...
...second dual race of the season, when Harvard forfeited an early lead to Georgetown and never made it up, falling to the Hoyas by just over one second. But in the last dual race of the season, the Crimson showed the resilience necessary for the upcoming Eastern Sprint and IRA regattas...
...quite put a name to it. Odd but true, according to a study that will appear in the Journal of Consumer Research later this year. Researchers studied reactions to TV commercials with actors David Duchovny, Donald Sutherland, David Hyde Pierce and Willem Dafoe voicing pitches for Sprint, Volvo, Lipton and Qwest, respectively. The commercial watchers' prior attitudes toward the celebrity influenced how much they liked or disliked the brand, but surprisingly, the celebrity endorsements evoked stronger feelings for the brand when viewers weren't sure to whom the familiar voice belonged...
...carry a cell phone all the time, but it's in use just a few minutes an hour. Why not turn it into a radio the rest of the time? That's the thinking behind MSpot, which offers 13 channels of on-demand radio through Sprint for $5.95 a month. There are eight channels of music (from pop to hip-hop and R&B), NPR, sports and weather. Founded by Daren Tsui and Edwin Ho, serial entrepreneurs with several successful start-ups, MSpot will soon be interactive, allowing you to buy an album (through Amazon.com or download a ringtone...