Word: sprints
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Manning is also a polished pitchman. In his myriad commercial campaigns--Sprint, MasterCard, DirectTV, ESPN--he manages to seem both sincere and dryly funny. "Mothers out there would buy milk from him," says David Carter, executive director of the U.S.C. Sports Business Institute. "They're not going to have a negative reaction to this guy." Plus, the ads are genuinely entertaining. In a MasterCard commercial, Manning, reversing the roles of peppy fan and star athlete, shouts "You're still the man" at a waitress who has dropped dishes, and tells a clumsy moving team, "All right, guys, they...
With a fat salary and that "laser-rocket arm" he winks at in a Sprint commercial, Peyton Manning will never be like us. But his championship failure delivers some connection. "It gives us an entry into his humanity, his vulnerability," says Coakley. "He isn't perfect, despite the fact he's so damn good." Peyton's brother Cooper naturally disagrees with any such rationale for cheering on the Bears, who--despite featuring a frighteningly inconsistent quarterback, Rex Grossman--have the type of defense that can shut down Peyton. "Average Joes want heroes," Cooper says. "Average Joes want guys that...
...begin with a sprint in this year's half-marathon to the Lodge, Rudd declared on Jan. 23 during a speech at Melbourne University that the Australian economy needs an "education revolution." He issued a discussion paper that placed education at the center of the country's long-term economic future and Labor's historical devotion to fairness: "If the 19th century was driven by an industrial revolution, and the 20th century by a technological revolution, what is needed for the 21st century is an education revolution." Rudd pointed to a slide in workers' productivity. A decade ago, Australians' output...
...That sprint, however brief, was a respite from an otherwise self-conscious existence. I regularly bare my soul to thousands online. But it wasn’t until I bared everything else that I made peace with my harshest critic: myself...
...little prodding from the big insurers who pay the bills-the NEPSI alliance hopes to encourage a quickening in adoption of electronic prescribing. Because the new program is Web-based, no special software or hardware is required, and NEPSI says the new system takes 15 minutes to learn. Sprint plans to give away 1,000 web-enabled phones to be used to transmit e-prescriptions and to demonstrate the technology's ease of use. To keep pharmacies plugged into the new system, SureScripts, which links pharmacies around the country much like the national ATM network connects banks, will handle...