Word: spritely
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Dates: during 2000-2009
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Room 117 is a Pop Art pastiche of a murder scene. Room 105 has a mock surveillance camera tracking visitors to the bathroom. And Room 409 is a shrine to Swiss mountain sprite Heidi. This is Copenhagen's Hotel Fox, tel: (45) 3313 3000?comprising the work of 21 designers from four continents. They were brought together as part of a marketing exercise by Volkswagen, which asked the group to transform the former Park Hotel?a 61-room property in the center of the Danish capital?into a venue for the three-week launch of the automaker's latest runabout...
...Sprite...
...gone. So is Shaq, Gary Payton, Rick Fox and possibly Karl Malone. Bryant is the lone star, a few million dollars lighter for his legal fight--plus the $4 million "I'm sorry" ring for his wife--and toxic as a marketing personality. His contracts with McDonald's and Sprite are finished. He still has a $45 million deal with Nike, but don't expect a Kobe sneaker anytime soon. He'll have to make do with a $136 million, seven-year contract he signed with the Lakers in July...
...prestige, the celebrity and, not least of all, the marketing clout to stand, here in the U.S., with the best athletes. "People don't think about swimmers when they look for athletes to sponsor," he says with some frustration. "You don't see a swimmer doing a Sprite commercial. We have so many other sports to take [people's attention] away from swimming. But if something good happens this summer, that may change...
...Maryland Dental School decided to find out. Fraunhofer and dental student Matthew Rogers took 20 healthy teeth extracted for orthodontic or periodontal reasons, cut them into tiny blocks of tooth enamel and exposed the blocks to a variety of popular soft drinks, including Coke, Pepsi, Mountain Dew, Dr Pepper, Sprite, Canada Dry ginger ale and canned Arizona iced tea. All the drinks weakened or permanently destroyed the enamel. Diet sodas were just as bad as regular sodas, and canned iced tea caused 30 times the damage of fresh-brewed tea or coffee. The worst offenders were noncolas like Mountain...