Word: sprites
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Dates: during 1990-1999
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...becoming stealthier and streetier. Five years ago, Sprite recast its ads to rely heavily on hip-hop themes. Its newest series features several up-and-coming rap stars (Common, Fat Joe, Goodie Mob) in fast-moving animated clips that are intelligible only to viewers raised on Bone-Thugs-N-Harmony and Playstation. According to Sprite brand manager Pina Sciarra, the rap campaign has quadrupled the number of people who say that Sprite is their favorite soda...
...both the format of Citizen Kane (inquiring reporter seeks the secrets of a pop star) and the legends of David Bowie, Iggy Pop, Brian Eno and Roxy Music, Haynes fashions a fresco of seductive grotesques--notably the Iggy-esque Curt Wild, whom Ewan McGregor inhabits as a writhing punk- sprite. The Bowie-ish star, Brian Slade (Jonathan Rhys Meyers), is consumed by success, whereas the real Bowie always looked in control of his eminence. But, hey, you go to a musical for the numbers, which are brilliantly conceived and played. Does the milieu seem starched, grandiose, fake? Why, sure...
...bottle of Hooch in his leafy fist--is plastered onto the walls of every subway car in motion. Bottles of Hooch can not only be found behind nearly every bar in Moscow but, more frighteningly, at most hot dog stands and fast food kiosks, right along-side Coke, Sprite and water...
TARA LIPINSKI The tiny sprite won it the hard way, coming from behind to top the accomplished Michelle Kwan...
...surreal life fades into waking dream (brilliantly translated into the latest vernacular by Jay Rubin), Murakami delivers a synoptic reading of all the ills of modern Japan, from crooked real estate deals to two-dimensional media men to a wonderfully true, Sprite-drinking 16-year-old girl who works in a rural wig factory. And as Okada floats through his planless days, he experiences every postmodern malady, from unwanted phone-sex calls to--the ultimate heartbreak--an E-mail "conversation" with his lost wife. These contemporary scenes of listlessness and drift are thrown into the strongest relief by gripping, graphic...