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Word: sprites (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...skeptical of the media as they are of politics. The hippest ads tap into their hostility toward hype. "Don't insult our intelligence," read one Nike magazine spread. "Tell us what it is. Tell us what it does. And don't play the national anthem while you do it." Sprite rocketed from seventh to fourth best-selling soft drink after scrapping its schmaltzy jingle, "I Like the Sprite in You," in 1994 in favor of the slogan "Image is nothing. Thirst is everything. Obey your thirst." Self-mockery is a mark of Xer sophistication, and thus a staple...

Author: /time Magazine | Title: Great Xpectations of So-Called Slackers | 6/9/1997 | See Source »

...couldn't rid its flavor from our mouths. The Sprite was too tame to conquer its flavor; the chicken's juice spread like a cancer through the rest of our plates. First it took over the rice, then the pasta. One friend of Dartboard was lucky enough to move his roll from his contaminated plate before it was too late...

Author: By Alexander M. Carter, | Title: HDS: OUT WITH THE OLD... | 4/12/1997 | See Source »

...stressed the importance of strong communication skills and techniques throughout his speech. And the audience seemed receptive to this, developing a rapport with Werbach, who made self-deprecating jokes, cracked his knuckles and sipped a Sprite while speaking...

Author: NO WRITER ATTRIBUTED | Title: Sierra Club Chief Discusses Activism at Kennedy School | 10/2/1996 | See Source »

...couple of inches--that was clear as she eased out of the pool--and heavier by nearly 20 lbs. of hydrodynamic muscle. This is a change in body mass from waiflike to slim, but it explains why Evans has competed unsuccessfully for so many years against an elusive sprite named Janet...

Author: /time Magazine | Title: JANET EVANS: ONE LAST SPLASH | 6/28/1996 | See Source »

...below-the-radar approaches for years, come-ons that are harder to detect and resist than dancing tacos or Liz galumphing through The Nanny. These are all the rebel ads and anti-ad ads of recent vintage, from former "underground" beat poet/heroin addict William Burroughs flacking for Nike to Sprite's "Image Is Nothing" campaign that attacks advertising as a bunch of lies; from the spot that insists buying an Audi is "a declaration which screams out 'I will not wallow in conformity'" to the bad-boy "Do the Dew" ads for Mountain Dew. These ads are aimed squarely...

Author: /time Magazine | Title: TELEVISION: YOUR SHOW OF SHILLS | 4/1/1996 | See Source »

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