Word: sprites
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Dates: during 2000-2009
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...model and starred as a plucky migrant worker in a movie called Far from Home. Fellow gymnast Li Xiaoshuang has recorded an album of pop ditties. Fu Mingxia, the legendary diver who first struck gold as a teddy-bear-carrying 13-year-old in Barcelona, has appeared on Sprite cans. "Sports is an industry now," says Guo, declining like a seasoned pro to discuss the details of her endorsement contracts. "It's another example of how economic reforms have changed China...
...drinks include the Blue Hawaii (vodka, pineapple juice and Blue Curacao) and Gin and Tonics for black light parties because of the fluorescent quinine. They also praise their house specialty—the Magnum 313 with Rum, Vodka, Cranberry Juice, OJ and a secret ingredient (it’s Sprite...
...station and put as much energy into organizing concerts as mastering organic chemistry. They are the ones who set a tone, deliver an edge. And now, thanks to Cornerstone Promotion, a youth-culture marketing agency that founded Fader magazine, they're also the kids who are marketing brands like Sprite, Microsoft, Disney and Sony Ericsson on campuses across America. When Cornerstone started the FARM (Field Academic Research and Marketing) Team in 2000, the thinking was to let the hipsters, rather than some suit at a folding table, introduce the newest and greatest products to the college set. Cornerstone employs...
...Albany, N.Y., in March 2000, rapper Eve--the only female member of the tour--glanced into the audience and noticed that a few thousand girls were dressed just like her. Dubbed the first lady of hip-hop, Eve had already released one megahit solo album, appeared in a Sprite spot and modeled for Tommy Hilfiger. Still, the concert was a key moment for her. She thought, What am I doing modeling other people's clothes...
SIERRA MIST PepsiCo last year called a halt to its distribution deal with 7Up and launched this challenger to 7Up and Sprite. It has a traditional lemon-lime soda taste but is slightly sweeter than the competitors. --L.McL...