Word: sprites
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...surreal life fades into waking dream (brilliantly translated into the latest vernacular by Jay Rubin), Murakami delivers a synoptic reading of all the ills of modern Japan, from crooked real estate deals to two-dimensional media men to a wonderfully true, Sprite-drinking 16-year-old girl who works in a rural wig factory. And as Okada floats through his planless days, he experiences every postmodern malady, from unwanted phone-sex calls to--the ultimate heartbreak--an E-mail "conversation" with his lost wife. These contemporary scenes of listlessness and drift are thrown into the strongest relief by gripping, graphic...
...skeptical of the media as they are of politics. The hippest ads tap into their hostility toward hype. "Don't insult our intelligence," read one Nike magazine spread. "Tell us what it is. Tell us what it does. And don't play the national anthem while you do it." Sprite rocketed from seventh to fourth best-selling soft drink after scrapping its schmaltzy jingle, "I Like the Sprite in You," in 1994 in favor of the slogan "Image is nothing. Thirst is everything. Obey your thirst." Self-mockery is a mark of Xer sophistication, and thus a staple...
...couldn't rid its flavor from our mouths. The Sprite was too tame to conquer its flavor; the chicken's juice spread like a cancer through the rest of our plates. First it took over the rice, then the pasta. One friend of Dartboard was lucky enough to move his roll from his contaminated plate before it was too late...
...stressed the importance of strong communication skills and techniques throughout his speech. And the audience seemed receptive to this, developing a rapport with Werbach, who made self-deprecating jokes, cracked his knuckles and sipped a Sprite while speaking...
...couple of inches--that was clear as she eased out of the pool--and heavier by nearly 20 lbs. of hydrodynamic muscle. This is a change in body mass from waiflike to slim, but it explains why Evans has competed unsuccessfully for so many years against an elusive sprite named Janet...