Word: sprucing
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Dates: during 1990-1999
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...America's most famous brand names, such as Plymouth and Oldsmobile, have begun to feel the pinch as the companies seek to cut marketing and advertising costs by focusing on brands with a more youthful image. Oldsmobile, with sagging sales throughout the decade despite many attempts at a spruce-up, reportedly remains within earshot of the GM scrap heap, and Ford's recent acquisitions of Volvo and Jaguar could threaten the longevity of Mercury...
...BLUE SPRUCE (B) PLOT: A boy and his father try to save a dying spruce...
MARTHA STEWART Home diva scores $1 billion with IPO. Will she spruce up trading floor with homemade wreaths...
LEND A HELPING HAND Be an ambassador to children in Ghana, help spruce up an ancient site in Greece, monitor rare birds in Ecuador or teach English in China. You'll feel good about yourself...
...Eight-Track Tape --Cryogenics --The Treaty of Versailles --Smell-O-Vision --Chain E-Mail --Hydrogen-Filled Blimps --Staffing the White House with Interns During the Government Shutdown --Hair Club for Men --Bush's Choice of Quayle --Promoting Kim Philby --Message T Shirts --Videophones --Spray-on Hair --Infomercials --The Spruce Goose --Theme Restaurants --Letting Oliver North Near a Shredder --Not Bombing the Fuel Tanks at Pearl Harbor --Hooked on Classics --Introducing Kudzu to the U.S. --Novelizations of Movies --The Ugandan Space Program --The Titanic --The Edsel --Rocky 5 --Aerosol Cheese --Flowbee --Attacking Israel on Yom Kippur --AfterMASH --Shoe-Store X Rays...