Word: spruiking
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...aspirational and pleasurably exotic activity, much like sake drinking is in European or American cocktail bars. Facing stagnant sales at home, the Old World's lordliest vintners must leave their crumbling châteaus, and the New World's biggest brand managers forsake their suburban bottling plants, all to spruik their wares at Hong Kong's wine expos. The trade press is agog at a regional market thought to be growing at up to 20% a year and predicted to be worth $1.5 billion by 2017. (Watch TIME's video "50 States of Wine...
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