Word: spurs
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Dates: during 1950-1959
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With its irresistible combination of spur and promise, the U.S. beauty industry has made U.S. women the world's best groomed. "It is well known around the world," says British-born Anthropologist Ashley Montagu, "that American women are the most beautiful-and that they can make themselves even better than they are. The beauty industry is, socially, highly important and desirable. There is certainly a magic transformation performed on women who enter appearing like Mrs. Malaprop and leave as beautifully embellished as Madame Recamier reclining on her chaise longue...
...preparations are sold in food stores. The industry sees no reason why it cannot use similar techniques to tap the new mass market of men's cosmetics (deodorants, hair tonics, etc.). So far, men have been reluctant to shop for their own toiletries, but the industry hopes to spur them to buy more avidly...
Again, the question of competition as a stimulus to scholastic activity is a complex one. Some find the battle for first place in the class or for the honor roll a sufficient spur to hard work. But there are bright students who are unmoved by such competition, and for them, the increasing pressure on college admissions offices is often the activating force, at least in their final years of school...
Giving a Push. Predictably, this display of weakness in Paris only served to spur Algiers to new assaults. Late in the week, abandoning all attempts to keep open a line of diplomatic retreat, insurgent leaders took a public pledge not to submit to Paris until De Gaulle governed France. The rebels seemed to have all the initiative and unity. Without risking an invasion of the French mainland, they could set off troubles, as in Corsica. And in Tunisia, violent fighting broke out between Tunisian army units and the garrison at Remada, one of the ten bases France still holds...
...white schools the Negro students who have applied in a test case; Charlottesville, Norfolk and Newport News face similar orders. The result is to pit the power of the federal courts against the elaborate machinery of "massive resistance" enacted in 1956 and 1957 by the Virginia legislature under the spur of the state's political patriarch, Senator Harry Flood Byrd...