Word: spyder
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...became the butt of national jokes. There was a glimmer of hope in the 1990s, when the firm was acquired and run by BMW. The German luxury automaker invested in a new premium model, the 75, but it didn't sell well. Jay Nagley, managing director of British consultants Spyder Automotive, says it was beautifully engineered, "but too Old World. It was a German engineer's idea of Britishness." In 1999, its last year under BMW's ownership, Rover manufactured 225,000 cars. In 2000, BMW sold it for the equivalent of $15 to four Birmingham businessmen whose firm...
With Toyota retiring the Celica and the MR2 Spyder, the company is banking on the tC to rev sales with hot-rod-minded kids. Scion offers a variety of accessories to customize the car with, such as an interior-light kit and satin silver shift knob. Add flame surfacing, and even a hipster might take notice...
...theme parks and, in the U.S., Europe and Asia, a string of retail stores--which is not to say he's sick of selling cars. Last year Ferrari logged record sales, and after a 12-year hiatus, is reintroducing the U.S. to the Maserati. Orders for the $89,315 Spyder are pouring in by the hundreds...
...doesn't necessarily take a $62,000 car to get that American Graffiti feeling. Consider the Massey family of Birmingham, Ala. Brothers Mark and James, both fathers in their 30s, say they're happy cruising in their mid-priced Mitsubishi Eclipse Spyders. "At almost every red light," says Mark, "someone wants to race me." That rebel spirit is catchy. After their mother June--a 60-year-old nurse--took a spin, she bought a Spyder...
...whodunit, over 65 episodes) and Kevin Williamson's Scream (loading up on winking meta-references). The story moves a touch faster than most network soaps, and there are a few laughs--some of them intentional--but MTV could have gone further. NBC's soapernatural Passions is more innovative than Spyder Games' familiar sex-and-business setup; and the cheap production values are strictly daytime...