Word: squawks
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Dates: during 1970-1979
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Developed by Castagna Electronics of Brooklyn, N.Y., the squawk box will sell for about $100. A. Frederick Greenberg, president of Castagna, is counting on fervid competition among the tobacco companies to equip as many cigarette machines as possible with ACMRUs that will broadcast messages. After all, vending machines dispense an average of 22 competing brands. Greenberg says that ACMRU is aimed at the 250,000 vending machines in "prime high-traffic areas"-mostly offices, factories and bars. The messages could be audible at up to 20 ft. but Greenberg does not think that they will be annoying. "Well," he says...
...There will be a lecture on blood and fluid replacement in the mess hall," booms the squawk box, which becomes in time one of the film's most important characters. At intervals it announces the Friday-night movie-always a World War II film-by tonelessly chanting ancient ad campaigns: "The Glory Brigade . . . Uncle Sam's combat engineers showing the world a new way to fight, using bulldozers like bazookas . . . starring Victor Mature." In the closing footage, the last movie announced is "M.A.S.H. . . . follow the zany antics of our combat surgeons snatching laughs and loves between amputations...