Word: squeezees
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Turns out "Don't squeeze the Charmin" might have been the worst marketing message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those...
I’m pleasantly surprised—this is not the column I planned on running today. The days leading up to yesterday’s G-20 London Summit showed all the signs of hubris-hampered, every-economic-bloc-for-itself nasty diplomatic failure. It turned out better...
Read "Nonprofit Squeeze: Donations Down, Volunteers Up"
And movie companies, who want to squeeze every dollar out of young teens, hate to see their most reliable audience barred at the theater door. Not that moviemakers can't get away with a lot. Baron Cohen's last jape, the 2006 Borat: Cultural Learnings of America for Make Benefit...
Winthrop operates by the motto: "Keep your friends close and your frenemies closer." If you want to get to know your blockmates (and the people through the fire door, and the people those people are sleeping with, etc.), Winthrop is the place to do it. Almost all sophomores live in...