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But all that is changing. Suddenly, specialty retailers from Gap to Gymboree are tapping into the spending power and fashion savvy of boomer women--the 77 million female Americans born between 1946 and 1964 who have long set the pace for marketers and advertisers. Last year the Gymboree Corp. launched...

Author: /time Magazine | Title: Marketing: Boomer Chic | 11/6/2005 | See Source »

The CBO estimates the increased discount on generics would save another $300 million, but outside experts such as Stephen Schondelmeyer, a professor of pharmaceutical economics at the University of Minnesota, predicts it'll end up being "one of those penny wise, pound foolish decisions." That's because generic drug companies...

Author: /time Magazine | Title: The Senate Squares Off in Drug Discount War | 10/31/2005 | See Source »

Maggie Orth is tired of high-tech gadgets encased in hard, shiny plastic. Instead, she weaves metals into soft fabrics to create everything from a jacket that plays music to a cocktail dress that lights up like a firefly. "Injection-molded plastic is not my cup of tea," says Orth...

Author: /time Magazine | Title: High-Tech Goes High-Touch: Fantastic Fabricator | 10/30/2005 | See Source »

Although she eventually adds that her life goals are also to save the Arctic and stop global warming, Walters takes her lobbying only so far. On first trip to Washington, last spring, she tried unsuccessfully to get a meeting with Florida Senator Mel Martinez, her mother says. Before this trip...

Author: /time Magazine | Title: The Young Conservationist | 10/24/2005 | See Source »

Blackalicious is downright tangy. Say it: “Blackalicous.” It’s like “licorice” and “delicious;” it’s something so tasty, so lip-smackingly good that you can’t help...

Author: By Sam D. G. Jacoby, CRIMSON STAFF WRITER | Title: Review of the Week: The Craft | 10/20/2005 | See Source »

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