Word: squibs
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Dates: during 1930-1939
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...column; that you therein insert something similar to the following: "Do you also carefully read TIME'S advertising? For instance, where did 104,000 buyers spend $137,000,000 in 1933? (pp. 8-9)." 2) That you charge advertisers for the additional squib, allowing it to one or rotating it among all. Or, if used without charge, it will substantiate your claims of "TIME-the different magazine" in dealing with prospective advertisers. 3) That you reward the writer for his alertness in perceiving a potential TIME asset with a life subscription to TIME which he now receives...
After the appearance of this squib, the club promotion collapsed, and the promoters sued Winchell and the Mirror for $250,000. The promoters charged that Winchell's outburst was the result of malice because they had been obliged to remove his name from the directors' list in order to persuade Eddie Cantor to remain. That, Winchell vehemently denied. He said he had resigned because he believed the scheme dishonest; that he printed his attack for the same reason. At the trial in a Manhattan court last fortnight. Funnyman Cantor testified for Winchell. Stormed Winchell on the stand...
...about an even bet whether the trial will provide a great sensation on unexpected lines or will fizzle like a wet squib...
Crown Prince Mihai would still be enjoying a holiday with his mother in Britain this week if he had not read the Continental edition of the Daily Mail three weeks ago in Paris. In that paper was a squib about King Carol's mistress, red-haired Magda Lupescu. It was an old story to the rest of the world, but news to Crown Prince Mihai...
...suite in the swank hotel George V in Paris, where his wife lay ill, Samuel Instill stared pop-eyed at a squib in The People, London weekly: "Stricken Dollar King, now living in a Paris attic on $5 a week. . . cooking his own meals . . . beginning life all over again, only at the wrong end." When comparative strangers began to telephone with offers of alms Mr. Insull, whose pensions from utility companies which he once ruled total $18,000 a year, decided to end his incognito. To newsmen he snorted: "The very idea! Cooking my own meals! Why, I could...