Word: squier
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Dates: during 1980-1989
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Democratic Media Consultant Robert Squier notes that Cuomo is conducting the perfect strategy for entering the race later: keeping his options open in the event of a deadlocked convention, or not running but holding on to his power in the party. The other candidates affect unconcern, saying they take Cuomo at his word. But privately they are uneasy. Says Democratic Pollster Harrison Hickman: "What worries the others is that Cuomo is the one guy who can run his own way without following the normal rules. They recognize that he is different from anyone else...
...TIME by Yankelovich Clancy Shulman found that when Americans step into the voting booth, 61% of them switch between parties. This tendency may be accentuated by the fact that local concerns weigh far more heavily than national issues in this year's congressional races. Says Democratic Media Consultant Robert Squier: "It's almost as if the states have seceded from the national parties...
Incumbents' voting records are a popular target for sarcasm. "The character question cuts more deeply than specific issues in a lot of campaigns this year," says Washington Media Consultant Robert Squier. The trend got a big boost from Republican Mitch McConnell's wildly successful "bloodhound" spots for the Kentucky Senate race in 1984. The series of commercials starred jowly hunting dogs in hot pursuit of Democratic Incumbent Walter Huddleston. The dogs searched everywhere for the supposedly lackadaisical Huddleston, in his district office and other places where one would be likely to find an assiduous Senator. In the last spot...
...Huddleston defeat taught campaign consultants another lesson as well. "An attack unanswered," says Squier, "is an attack agreed to." In other words, you had better fight back. In Louisiana's Senate race, Republican Henson Moore's ad campaign uses a sleek series of voter-in-the-street encounters to ask the significance of the number 1,083. After a series of wild guesses -- a new tax form? the year the Normans conquered England? -- a narrator supplies the answer: the number of floor votes Democratic Candidate John Breaux has missed in 14 years in the House of Representatives...
...themes and symbols. Though Bradley can be standoffish to fellow Senators, he jokes easily with voters on the campaign trail. In an age of media-slick politicians, Bradley's very plainness can be refreshing. "There's a nice quiet irony and modesty about him," says Political Media Consultant Robert Squier. "He comes across as a thoughtful man, not necessarily a disqualification for being President...