Word: squier
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...many crises of the Games seem to be irresolvable. U.S. Olympic long-distance running Coach Billy Squier suggested after the Soviet boycott was announced that many of the world's athletes consider the annual World Championships more important than the Olympics anyway, because the participants are assured of the best competition and because athletics, not politics, are the focus. Only at the Olympics are the athletes thought of first as representatives of their nations and not as individuals. Michael Jordan becomes the United States' Michael Jordan Sebastian Coe becomes Britain's Sebastian Coe. And, in the same...
Pollsters are finding that in cases in which both candidates swing at each other, instead of touting their own merits, both may lose popularity. Says Robert Squier, who produces commercials, some of them negative, for Democrats: "You can end up with a situation where the voters say, 'If you want to fight it out, go do it alone.' " Unfortunately, this is not always the reaction. In the Iowa Governor's race, Democrat Roxanne Conlin ended a tailspin in the polls after she introduced ads charging that Republican Terry Branstad as a state legislator had voted against helping...
Garth and Deardourff, who both have staffs of more than a dozen and earn upward of $200,000 a year, are not the only stars of the image game. In Florida, for example, Media Expert Robert Squier brought Robert Graham out of obscurity to win the Democratic gubernatorial nomination. His commercials showed Graham, a millionaire landowner and Harvard Law School graduate, getting his hands dirty alongside the working men at 100 different jobs around the state. In Alabama, Fob James, a millionaire sporting-goods magnate, used Memphis Media Consultant Deloss Walker plus $1 million to convince voters through television that...
Fireside Chat. For Squier, it was a rude awakening. If anyone deserved the credit for launching Muskie as the presidential front runner, he did. A TV producer who worked for the Humphrey campaign in 1968, he staged the 1970 election-eve TV appearance in which Muskie clobbered Nixon in the image ratings. After viewers got a glimpse of the strident, gesticulating President, they were soothed by the sight of Muskie calmly sitting in a home in Maine. While the fire crackled in the background, he made a plea for reasonableness in fatherly tones. All that was lacking in the scene...
From that spectacular moment, Squier was never very far from Muskie, constantly filming the candidate as he made his political rounds, boring or not. After Joe McGinnis had exposed the fakery of Nixon's TV campaign in The Selling of the President, 1968, media experts made a point of keeping productions as "natural" as possible. Squier was sure he had a natural in Muskie. "He handles himself well in a variety of situations, so you're safe to cover him at everything," Squier said in January. "What we really want are people who will...