Word: squier
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...between former top aides JACK QUINN and PETER KNIGHT. Also in the running for major roles are current chief of staff RON KLAIN, Housing Secretary ANDREW CUOMO and former aides ROY NEEL and ELAINE KAMARCK. Gore is said to be relying heavily on the advice of political consultant BOB SQUIER, moneyman TERRY MCAULIFFE and pollster MARK PENN--the troika that many expect to have actual control when it's time to hit the trail...
When the Lewinsky mess began, says Robert Squier, Gore's veteran media adviser, "we expected the increased press attention. It was inevitable." And welcome? Squier won't admit to that one. But Gore and his advisers knew that as difficult as the scandal might get for Clinton, it was not going to be so bad for Gore. After all, the worst case for Clinton means the Oval Office for Gore. The Vice President's poll numbers are up, and his Air Force Two press compartment is full of reporters who have little choice but to report on Gore...
...Iraq staredown. It was a beautiful day in the neighborhood when the next visitor, Democratic National Committee head Roy Romer, said that the contribution business is better than ever. Oh -- and he believes the President. Larry wrapped it up with the usual suspects: morality mogul Bill Bennett, Bob Squier (playing the Democrat) and Ed Rollins. Can you say b-o-r-i-n-g? Sure...
...D.N.C. went up with Medicare ads minus the class-warfare tag line. The consultants made protecting Medicare a noble and patriotic duty and turned the Republicans into traitors to America's common values. The words in the ad were temperate, while the grainy, black-and-white images chosen by Squier and Knapp made Dole and Gingrich look like villains from a silent-picture show. They gave way to sun-dappled shots of the American President, steadfast and true. And so was born a key part of the 1996 message: attack spots that hid their harsh negative material inside a lush...
...spending limits, the consultants used Democratic Party soft money for many of the buys. A D.N.C. lawyer sat in on the creative sessions to make sure the ads were defensible as "issues advocacy." The law calls for such spots to be created independently of the campaign--yet Morris, Penn, Squier and Knapp handled all the D.N.C. spots. "If the Republicans keep the Senate," said a consultant, "they're going to subpoena us. Our only defense is that Dole did it too." The Democrats' ads blanketed the country. But Dole never responded--and never recovered from the blows...