Word: squier
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...Democratic consultant Robert Squier expressed confidence that the Democrats will be able to win again. This election was not a referendum on liberalism, he said, and the fault lies in the campaign rather than the issues...
...Squier said that while the character of both candidates was fairly unknown, Bush defined himself as gentle and kind. But in a reference to cartoonist Garry Trudeau's attacks, Squier said Bush showed "his evil twin Skippy" when he got the chance to portray Dukakis as weak and unpatriotic...
...Massachusetts governor should have won groups over to his side on issues while he stood 17 points above the Republican candidate in the polls, and large blocs of people still disliked Bush as a candidate, said Squier. Instead, Dukakis waited until it was too late, he said...
...political consultants concluded that negative ads often have more impact than positive ones. The negative ads in many 1986 Senate races were critical failures but ballot-box successes. According to Democratic Pollster Mark Mellman, studies show that people process negative information more thoroughly than positive statements. Media Consultant Robert Squier sees the New Hampshire ads as part of a general trend toward what could be called infomercials. "Any information," he says, "will be voraciously consumed by the voter...
...drawbacks. Negative ads can muddy a perpetrator's positive image. Such ads can repel as easily as they entice, driving away voters they were meant to attract. Dueling commercials between two candidates, says Mellman, can propel voters into the arms of a third. Negative ads during a primary, Squier notes, are dicier than similar ads during the general election; sniping at party comrades is never an ennobling sight...