Word: squiers
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...rainbow" ad, sponsored by the pro-Star Wars lobbying group High Frontier, peppered the Washington airwaves as the President was preparing to leave for the Geneva summit. The "building blocks" commercial, hastily put together for the Committee for a Strong Peaceful America by Democratic Media Merlin Robert Squier, was created to deflect the impact of the first ad. These two commercials are merely the first and most publicized round in the great Star Wars Public Relations War, a duel of imagery that is bound to escalate even faster than the arms race...
...Astrodome-vs.-Armageddon rhetoric give an illusion of clarity to what is still an arcane subject. "The quality of the debate hasn't been very good," says Democrat Dicks. For their part, the anti-SDI forces say they welcome complexity. "If you oversimplify Star Wars, it sounds terrific," says Squier. "The more they explain it, the worse it sounds...
...other was falling in love wholesale with the behind-the-scenes maneuvering that went on around strategy and issues, following Holbrooke and media guru Bob Squier around, according to Tipper, "like a puppy dog." Karenna's interest, particularly in controlling the message, was also a reaction against how her parents' battles were portrayed in the press. The day after Gore's withdrawal from the 1988 race, Karenna's crying face was the cover of a D.C. political paper. But that, she says, was nothing compared with the tears she had shed three years before, when Tipper drew scorn from libertarians...
DIED. BOB SQUIER, 65, Democratic political consultant; in Millwood, Va. Squier's clients included Hubert H. Humphrey and Jimmy Carter, and his masterly political ads helped ensure Clinton's 1996 re-election (see Eulogy...
Many believe the times we live in define us. The last half of the 20th century was defined by the evolution of media politics. From 1960 on, no candidate won a big race without a media consultant who understood creative advertising and how it influences news coverage. BOB SQUIER was the best of the best. He knew it wasn't just the times but how we pass through those times that matters. Bob was a Democrat through and through. He believed in his candidates and in his own ability. His personal confidence, transferred to an unsure candidate, often proved...