Word: stadiumitis
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...what they see on that screen will be their experience of the game. By comparison, the actual teams will be little dots scrambling on a field far below - except in the rare cases when the two worlds collide. In a much discussed incident during a preseason game at the stadium in August, A.J. Trapasso of the Tennessee Titans managed to bonk the JumboTron with a punt, which set off a fuss about whether it would have to be hauled higher. Jones has refused, and for now the NFL has ruled that if another punt hits...
...Tickets Something else about Jones' stadium is big: the prices. Like baseball parks and basketball-hockey arenas, football stadiums have for decades been evolving into places where an increasing amount of the real estate is devoted to premium-priced seating. In that department, Cowboys Stadium is the new frontier. About a third of the base seating capacity of 73,000 consists of suites - 325 of them - and high-priced "club seats" with access to various bar-lounges at escalating levels of luxury. Those seats require that you first buy a 30-year license, which costs between...
...same, there must be quite a few of those people, because even in a sluggish economy, the new stadium is close to selling out. By mid-September, the Cowboys were reporting that 95% of their club and reserve seats have been sold to season-ticket holders. That's all the more impressive when you remember that the Cowboys, who ruled the NFL in the early '90s, barely rule Texas these days. Between 1972 and 1996 they won five Super Bowls, three of them in the years after Jones bought the team in 1989 and started fiddling energetically with the coaching...
Made in Texas Though Jones wanted his new stadium to be an icon, he stopped short of hiring name architects like Peter Eisenman, Norman Foster or Herzog & de Meuron, the guys who have added star power to stadium design over the past few years. Why butt heads with a big thinker when you've got some big thoughts of your own? "We really knew what this building was going to look like," Jones says. "What I needed was a good listener...
...turned instead to Bryan Trubey of HKS Architects, a Dallas-based firm, and together they came up with an adroitly glamorous exercise in how to balance muscle and lightness. The muscle comes from the main structural supports of the stadium's retractable roof, a pair of massive single-span steel arches, each a quarter-mile in length, that plant their big feet in concrete boxes just outside the exterior walls. The lightness comes from 180-ft.-high glass doors set between the arches on two sides of the stadium. Those let in an exceptional amount of natural sunlight...