Word: stadiumseating
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America's favorite pasttime has more than its share of beloved traditions: pine tar and linseed oil, chewing tobacco, the infield-fly rule. But few are as hallowed as the singing of "Take Me Out to the Ballgame" during the seventh-inning stretch by stadiums full of musically challenged, slightly...
So how do you snatch from extinction's grasp a critter so reclusive it's an afterthought for government funding when compared with A-list animals like the panda? Answer: Do what sports teams have done with their stadiums. Brand the wombat with a corporate logo.
U.S. banks do have one last and very large asset: their names. Marketers used to call this brand equity. It was a nonsensical way of saying that having a company's name on hundreds of buildings and sports stadiums made customers more comfortable being customers. Decades of advertising did that...
And increasingly, this love is the last pure thing the NCAA can protect. Despite their many policies and restrictions, money has saturated college sports. With prestigious programs paying millions for coaches and millions more for stadiums and television deals, it has never been more important to encourage playing sports for...
"How could you know something like that would happen?" one worker told the New York Times. "No one expected something like that." But for people who study crowd crushes, there was nothing surprising about what happened at Wal-Mart. It was reminiscent of many tragedies that have come before, at...