Word: stadiumses
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"Soccer today is not just about tactics and technical abilities," Milan vice-president Adriano Galliani told the daily Corriere Della Sera. "It's about full stadiums and sponsors. Our squad is ultra-competitive and it will remain this way, but Beckham is something different and intriguing."
Home-Field Advantage. Clear, the company that pre-screens subscribers and gives them fast access through security in 18 U.S. airports, including Logan, JFK and Los Angeles International, has extended its service to select sports stadiums. Fans of the Atlanta Falcons, San Francisco 49ers, and Denver Broncos can now sign...
If Yankee Stadium is a cathedral of baseball, then Shea is an austere Buddhist shrine, lacking in ornamentation or opulence but rich in meaning. This makes its unfriendly confines well-suited to the Mets fan, who, like a Buddhist, accepts the inevitability of suffering as something doctrinal. Unlike Yankees fans...
We've seen a version of this game before. Enron, PSINet, Trans World Airlines and WorldCom all paid out for naming rights at U.S. sporting arenas before going under earlier this decade. In fact, sponsors of major U.S. sports stadiums lost an average of 33% of their market value in...
So what's the harm in a little sponsorship? The ambitions behind a firm's marketing may offer a clue. "A lot of companies interested in sponsorship would be companies targeting very high rates of growth," says Stefan Szymanski, a sports business economist at Cass Business School in London. "To...