Word: stadiumses
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New roads, stadiums and hotels have been built in Cape Town and other parts of South Africa for the World Cup. "The rainbow nation," as Archbishop Desmond Tutu calls it, has pulled out all the stops to be ready for the big event. I have a long personal connection to...
"This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really...
It didn't always used to be this way. Held annually since 1950 (though there were NFL All-Star Games played from 1939 to '42) and typically played the week after the Super Bowl, the Pro Bowl used to be a thing of pride among players (not to mention cause...
Despite more than a dozen international conventions banning slavery in the past 150 years, there are more slaves today than at any point in human history. Slaves are those forced to perform services for no pay beyond subsistence and for the profit of others who hold them through fraud and...
This year's World Cup in South Africa could be one of the greatest ever advertisements for the continent - or a disaster. There are many potential stumbling blocks: infrastructure, transport, security. Some of these may turn out to be unexpected triumphs: the stadiums, for instance, are nearly finished - and they...