Word: staffaroni
(lookup in dictionary)
(lookup stats)
Dates: during 2006-2006
Sort By: most recent first
(reverse)
...late 2000 with one product, posted U.S. sales of more than $36 million last year--an increase of 250%--and about $2.4 million in Europe (up a respectable 200%) while the company was opening up Latin America and combatting piracy in Asia. "Our marketing strategy is universal," says Mike Staffaroni, CEO of HSL, which is based in Carrollton, Texas. From Day One, the company has aimed at controlled distribution and growth, maintaining mystique by selling at premium-priced, higher-end retailers and "nix to the likes of Wal-Mart or Target." It positions Heelys as sporting equipment, not toys, despite...
...every local distributor has worked out. "It takes time to find the right one and to see results," Staffaroni says. Britain started slowly but is now the No. 2 market in Europe, while sales in Russia have increased for three years. Within five years, the company hopes to distribute directly in Europe, eliminating the middleman and boosting margins. Longer term, the company wants to control distribution in South America, Canada and Mexico...
...Cohen, chief analyst at NPD Group. He suggests that HSL elevate the brand by working to make heeling an Olympic event. Having staged the Pan-Asian Heelys Challenge for three years, and with the first European competition kicking off next summer, "we think about that all the time," says Staffaroni. It worked for snowboarding...
| 1 |