Word: staffs
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Dates: during 1940-1949
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First of all, Mrs. Doe was not rushed to the hospital the night before her operation. Because she was tired, nervous and rundown, her doctor put her in the hospital three days early. She had time to rest up; the hospital staff had time to make blood tests, check her heart, get acquainted with her mental and physical state, know her as both person and patient. Mrs. Doe came out of the anesthetic with no nausea; after a day's rest she was sitting up. After two days she began to walk; in a week she was home...
Byproducts. The Economist has a much larger staff (about 25) than its circulation alone could afford. To support it, Crowther has built up an "intelligence unit" of economists to do research jobs at handsome fees for British industries. The combined staffs produce much more than the Economist has room to print; some of the overflow goes into a confidential foreign newsletter ($84 a year...
Sindlinger's technique (what pollsters call "pretesting audience reaction") isn't new, but some of his refinements are. At his New Entertainment Workshop on a farm in Hopewell, N.J., a staff boils down the author's manuscript to a one-hour reading which is then recorded. The records are played in various cities and towns to hand-picked groups who first munch refreshments, and then all sit down together to hear the boiled-down book read, and record their impressions throughout (from "superior" to "bad") on an electronic gadget called Teldox. When it's all over...
Sindlinger, not content with mass testing, is also experimenting with mass writing by "established writers." One such established writer is Professor James (The Struggle for The World) Burnham of New York University. His first screen play is being "developed by Mr. Burnham and the editorial staff" of the Workshop, with the help of what Sterling North calls the "collective wisdom of the American people...
...second effort to have the yearbook ready by fall registration, the editors decided on summer work but failed to get together during the vacation. With the book now out of the hands of the printers, the staff has promised distribution within the next few days