Word: staffs
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...Tingyi's growth is the result of laborious distribution work. Rather than rely on wholesalers, Tingyi hired specialized staff to ensure that its products were being sold not just in large supermarkets and convenience stores but in the tiny xiaomaibu, or corner grocers, where Chinese consumers still make a large share of incidental purchases. "Control over end distribution channels is one of Tingyi's key competitive advantages," according to the China Brands Index from Hong Kong brokerage CLSA...
...Those same sales staff also offer a key channel for market research, assessing how Master Kong is received in the homeliest neighborhoods. And that all helps further growth. Wei acknowledges that Master Kong has to stay humble. "If you tell people Kang Shifu is a company that makes good coffee, they will never believe it," he says (coffee being too foreign and expensive-sounding). "So our brand extension is limited by our customers." But those customers have been great for Tingyi, especially amid the uncertain economy of 2009, when it was a distinct advantage to be dealing in low-cost...
...Still, overseas influences aren't excluded. Septwolves maintains foreign designers on its staff, and its advertising campaigns use both foreign and Chinese models. But there's no ambiguity about the target. "We've designed styles that are especially tailored to the Chinese," Zhou says. When Chinese consumers really start to make their mark on the world economy, we can expect a lot more of the same...
NORTON SCHWARTZ, U.S. Air Force chief of staff, saying he is reluctant to scrap the military's "Don't ask, don't tell" policy; President Obama recently called for the rule to be repealed...
Societies become rich through ingenuity and hard work. But they become great because they produce men and women who lift them beyond the moment. Alexander Haig, who served his country during turbulent times, was such a person. I recruited him for the National Security Council staff as my deputy. One of his principal tasks was to help end a war that President Richard Nixon had inherited and in which Al had fought. It proved a heartrending journey, especially for a soldier. But with typical skill and dedication, Al carried out the many vital missions entrusted to him, including the dual...