Word: staid
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Dates: during 1960-1969
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...August, 1320 Mass. Ave., is out of the swim. For summer suits and sport coats, however, we recommend them highly. You will find their suits in poplin ($45) and dacron/wool ($85) stocked in a complete range of sizes. Brightly colored dacron/cotton bermudas go at $10, and for the more staid, they carry British linen walking shorts ($18). Calf suede desert boots, also from England ($15), are comfortable and popular...
...mass-production techniques to begin his auto firm. He advertised with songs and skywriting, once had the Eiffel Tower strung with 250,000 lights that spelled CITROEN. But he spent even more lavishly on development and the Deauville gaming tables, lost control of the company to the more staid and highly secretive Tiremaker Michelin in 1934, and died heartbroken within a year...
...sales are bullish. On Wall Street the stock market has come back to within 15 points of its all-time 1961 high of 734.91. The business pickup has been greeted by every name, from the grudging "seasonal upswing" to the barely restrained "boomlet" now used in an advertisement by staid Standard & Poor's. The economy's performance has not yet earned the title of boom-and may never-but no one is willing to minimize how far and how fast it will...
...Detroit chapter of the National Society of Non-Smokers (she does not smoke) and the National Swimming Pool Institute. When Mary swam the Strait of Gibraltar last June, solicitous Spanish smugglers provided boats and guides. In July, a Turkish newspaper persuaded her to visit Turkey. She shocked the staid Turks by wandering around in Bermuda shorts, but within a month she made herself a national heroine by swimming the Bosporus (both crosswise and lengthwise) and the Dardanelles, then chugging 20 miles across the Sea of Marmara...
...American Bank Note Co. is a staid old institution that makes money by making money. The oldest and richest of the three U.S. firms that still print bank notes, it is a sort of job-lot treasurer that churns out paper money for 55 nations around the world, including Colombia, Ecuador, Brazil, Mexico, Egypt and Guatemala. From its presses last year 25 million stock certificates and 7.5 million bonds, all the travelers' checks for American Express and four other firms, corporate checks for more than 2,000 of the nation's largest firms, and postage stamps...