Word: staid
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Dates: during 1960-1969
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...Contributions Thermometer" outside the museum speedily rose until it shot $45,000 above the required mark, but a number of staid Swiss violently dissented. Some felt that the city's funds would be better used for hospitals and schools, while others simply disliked Staechelin (many a Easier had owned stock in the airline, and many others lost their jobs when it went bankrupt). The anti-Picasso faction drummed up enough signatures on a petition to force a referendum. After a spirited campaign, the city opted last week to buy the Picassos by a vote...
Meanwhile, the company plans to keep up a marketing push that, for all of Mercedes' staid image, has become truly muscular. Deciding that his company ought to do better in the "world's toughest market," Mercedes' Zahn ended a U.S. marketing deal with now-defunct Studebaker-Packard in 1965, built up an independent network of 260 dealers. By carefully watching car-buying tastes in the U.S.-where 85% want automatic transmission (v. only 40% in Germany) and 65% ask for air conditioning (v. less than 1%), Mercedes has increased its American sales by 25% this year...
Cupcakes in Hot Pink. For all their financial pinch, the carriers are still revving up frills and frippery to woo customers. Pacific Airlines not long ago put its stewardesses in "hot pink" uniforms and advertised them delectably as "cupcakes." Staid Northwest Airlines added a mink collar to its stewardess attire last month-and lifted hemlines just above the knee. To whip up interest in its South American routes, Braniff has just introduced such gourmet dishes as Cebiche Peruano de Pescado (raw fish steeped in lemon juice) and Arroz con Pato Chifa (marinated duckling in soy sauce with date, rice...
John Cahaly, son of world famous Ralph Cahaly and co-owner of Cahaly's Market, will open an op-pop-psychedelic shop on Thursday afternoon. "Serendipity," next door to the staid, venerable market, adds a seventh element to the flower power battle in the Square...
Parallel To Massachusetts Avenue, away from the noise and neon of Harvard and Central Squares, Kinnaird St. aspires to gentility. The shrubbery and patches of grass are ragged, but the narrow, four-story houses, with clapboards painted in variations on brown, are staid and even attractive. The area looks much as a neighborhood of college students and young Cambridge couples should look...