Word: staid
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Jewelry stores, particularly Manhattan's staid old Tiffany & Co., are not exactly noted for their sense of humor. But last week Tiffany thought it was time for a gentle chuckle and a quiet spoof on those for-the-man-who-has-everything presents. Into the Wall Street Journal went a straight-faced Tiffany ad illustrating a golf putter with a head of 14-karat gold. Price: $1,475. At the bottom of the ad, in the best Wall Street tradition, Tiffany added a line similar to those that appear on security-offering notices: "This advertisement appears for the record...
...properties, made good cloth, built the Springs Cotton Mills into the nation's third biggest textile maker. He made his mills represent the ultimate in good employee relations (swimming pools for the 13,000 workers, a beach resort, free junkets), his product the most racily advertised in the staid textile world. His most famed ad, captioned by himself and duly noted by the U.S. Post Office: a smiling Indian squaw rocking a tired brave in a bedsheet hammock, with the legend, "A buck well spent on a Springmaid sheet...
...famous kind that made Tories whoop as for Blenheim, Waterloo or Mafeking. "I reckon that 100,000 bottles of bubbly were consumed within an area of four square miles of London," said a nightclub owner after glittering thousands had danced, drunk and cheered till dawn. The staid London Stock Exchange erupted in an exuberant burst of buying as morning-coated brokers shouted bids at lung-top, stood on chairs to make sure their bids were recognized; industrial shares soared 16.1 points for the biggest rise ever recorded in a single day. The box score of Macmillan...
...female passengers. Last week all England was agog over a real-life-setting of The Captain's Table. The captain: a tall, debonair Irishman named James D. Armstrong, master of the 28,000-ton Cunard liner Britannic, The plot: he had been royally sacked by Britain's staid, prosperous Cunard Steamship Co. just a few months before he was due to become master of the Queen Mary, and eventually commodore of the line...
...former Londoner (now an inhabitant of staid Switzerland), I couldn't sympathize more with the Billy Grahams' embarrassment after strolling through London's parks [June 22]-the sights to be seen are uninhibited and revolting...