Word: staid
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...white graduation dress for a class of Boston nurses. Soon after that, White Swan's President Leo M. Cooper picked up a 300-dozen order for similar uniforms from a Chicago department store. That opened his eyes. By talking to nurses, Cooper learned that they were tired of staid, formless garments. Says Cooper: "The nurse is a woman first and a nurse after." White Swan doubled, then tripled its first line of four uniform styles; orders poured in so fast that by 1927 the company decided to drop its housedress line (which grossed $1,000,000 yearly), concentrate...
LORD & TAYLOR moved in on staid Philadelphia this week with all the whistle and whee of a Hollywood premiere. To open its new suburban branch, Manhattan's Lord & Taylor decorated its store entrances with 75,000 dogwood blossoms plus immense, palpitating pink velvet hearts inscribed "Lord & Taylor Just Loves the Land of Brotherly Love," and prepared to spray all visitors entering its doors from a 10-gal. (1,280 oz.) tank of Shalimar perfume costing $20 an oz. retail...
After the first flurries of angry disappointment last week, sensible Britons were reconciled to the unpleasant facts. Intoned London's staid Times: "BOAC must be allowed to purchase the best aircraft for their services irrespective of the country in which they are made. Otherwise the corporation cannot compete with other airlines, not merely American airlines, but all others which use American airliners where they give the best performance...
...Morseberger combination is an odd product of staid, cautious, conservative Oregon, the Vermont of the West. Morse and Neuberger may not be men to match Oregon's mountains but, like mountains, they fill...
...villain, he became the U.N.'s No. 1 crowd-puller. He brought a kind of energy to the staid U.N. and many delegates liked to cross swords with him, watch him flail the table with his fists, see the top of his head go pink with anger. Some diplomats had a certain sympathy for him, but Vishinsky never allowed sympathy to break through his guard, constantly embarrassed hosts and guests with personal attacks. "Lots of venal people dislike their work," said Britain's Soviet Specialist Edward Crankshaw. "Vishinsky was venal but happy." In the strange and somber matrix...