Word: stainless-steel
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...Gallo's rival Louis Petri, was the biggest producer of cheap wines in the nation, but Gallo has been coming up fast and this year he hopes to peddle 40 million gallons to make himself undisputed top bottle in the business. His methods shock the traditional winemakers. His stainless-steel vats and presses are by far the most technologically advanced in the world ("You won't find a stick of wood in our winery"); he pumps his wine by the millions of gallons through canvas hoses from tank to tank. He has taken to radio and television...
...Electronics Inc. into Lionel Corp. in exchange for about $30 million worth of Lionel stock. Textron Electronics, 76%-owned subsidiary of Textron Inc., lost $1,000,000 last year on sales of $25 million. Lionel earned $1,100,000 on $31 million sales of electronic products, toy trains and stainless-steel tanks...
Moreover, White demonstrated the performance of the X-15's monstrously powerful new engine and proved that the aircraft could be maneuvered accurately with its stainless-steel skin getting close...
...Christian Brothers produce modest wines, ranging from champagne to Johannisberger Riesling, in a modern, $7,000,000 plant that has the first stainless-steel grape-crushing machine in the industry. They refuse to advertise on radio, TV or billboards, because they consider it inappropriate. The brothers, like almost all the religious businesses, have long been exempt from taxation. But a new clause inserted in the tax laws in 1950 left their status in doubt (though it did not affect most other church-sponsored business). To escape the ambiguity of their situation, the brothers shook up their business organization...
...happier method. Capable of correcting spinal curvature in people up to the age of 40, Dr. Harrington's technique frees patients from the confines of a cast, permits them to lead normal lives during treatment. Key to Harrington's method is a slender, stainless-steel rod that resembles a soda straw and serves somewhat like a splint. In a complicated, two-hour operation, the curved spine is straightened, then bound into place with one to three rods, which are fastened to the spine with metal hooks. The rods are readily accepted by the body, says Dr. Harrington...