Word: stainless-steel
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Prime Minister Antonin Zapotocky (rhymes with Trotsky), a gaunt old man of 69 with stainless-steel teeth, delivered the longest funeral oration (27 minutes). An Old Bolshevik and longtime trades unionist, Zapotocky had once been popular with the Czech workers, but had alienated them by harsh complaints and horny-handed methods of spurring production...
...enough for Helena Rubinstein. Last week, in Roslyn, N.Y., she opened a new $4,000,000 plant to put her beauty business on an assembly-line basis and triple her production. Made mostly of glass, it has dustproof floors, a sealed, odorproof room for testing perfumes, huge, stainless-steel mixing vats to churn up tons of cream and cologne, and machines to fill 1,000,000 bottles and jars...
Dishwashers & Antiques. Reconstruc tion of the 54-room presidential mansion has wiped away the rats, the cockroaches, the sagging floors, the drafts and faulty plumbing which made life miserable for First Ladies of other administrations. The house now boasts a white and stainless-steel electric kitchen in which meals for the largest banquet can be prepared, three automatic dishwashers, a laundry, silk-smooth parquet floors, three elevators, 16 bathrooms, and new paint, new cur- tains, new draperies, as well as its price less old antiques and paintings...
Fake Wheels. To cash in on the sports car fad, Los Angeles' Calnevar Co. brought out a "simulated wire wheel," a stainless-steel, spoked disk which can be snapped on in place of the conventional hubcap. Good for any U.S. car (except Studebaker, Lincoln and the Nash Ambassador), Calnevar's sporty gadget covers the entire wheel, looks like the real thing. Calnevar has orders for 50,000, expects to sell 250,000 in 1953. Price: $99.50 to $109.50 for a set of four (real wire wheels cost $300 extra a set). But the company may find the competition...
...fastest elevators (710 ft. a minute), bilingual telephonists and barbers, a Helena Rubinstein beauty parlor, bedsitting rooms furnished with thick English rugs and draperies, and running ice water. Pride & joy of Executive Chef "Lugot of the Waldorf" is the pushbutton kitchen, visible to bife-savoring patrons in all its stainless-steel sublimity through a long window that runs the entire width of the hotel's grill room. Pronouncing Uruguayan beef the equal of Argentina's finest, Chef Lugot undertakes to serve it any style, with any of 96 sauces...