Word: stainless
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Dates: during 1960-1969
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...learn about watches-and what was wrong with Elgin-by paying $50,000 for market surveys. The surveys showed that Elgin simply was not making what buyers wanted. Men were found to prefer round watches (most of Elgin's were rectangular), to like functional stainless steel water-and shockproof cases (Elgin's were mostly yellow gold), to want sweep second hands (only 15% of Elgin's models had them). Elgin had always prided itself on its high-priced watches for lifetime use, but Moorman argued that what consumers wanted was cheaper watches...
...Lockheed F-104 Starfighter to Canadian officials at Ottawa's Uplands Airport. It was a trial run. Next day the pilot was to put on a show at the dedication of the airport's new terminal building, a great, shiny green-glass cavern with an aluminum and stainless-steel structure. Answering an official's request to see him buzz the field, the pilot swung the Starfighter out in an arc, then leveled and came in low and flat. Like a bullet, he was gone. And-boom-so was the new terminal. Only splinters were left of more...
...Weinberg, the reactor HRE-2 (for Homogeneous Reactor Experiment No. 2) is an attempt to avoid some of the worst disadvantages of solid-fuel reactors. Since solid uranium is quickly corroded at high temperature, it must be enclosed in a more resistant metal such as zirconium or stainless steel. As the uranium fissions, it generates gases that tend to burst the container. Other fission products absorb neutrons, and when too much of this "poison" has accumulated, it makes the nuclear reaction slow down or stop. At intervals, the fuel elements must be removed and their unburned uranium re-purified...