Word: stainless
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Fake Wheels. To cash in on the sports car fad, Los Angeles' Calnevar Co. brought out a "simulated wire wheel," a stainless-steel, spoked disk which can be snapped on in place of the conventional hubcap. Good for any U.S. car (except Studebaker, Lincoln and the Nash Ambassador), Calnevar's sporty gadget covers the entire wheel, looks like the real thing. Calnevar has orders for 50,000, expects to sell 250,000 in 1953. Price: $99.50 to $109.50 for a set of four (real wire wheels cost $300 extra a set). But the company may find the competition...
Plastic Painkiller. Larson Laboratories of Erie, Pa. put on sale a spray-on plastic to make easier the removal of adhesive bandages. Squirted on the skin before tape is applied, the Adhesive Balm Spray (containing Monsanto's Santicizer No. 8) forms an antiseptic, stainless plastic film, later permits dressings to be peeled off with almost no pain to the patient...
...fastest elevators (710 ft. a minute), bilingual telephonists and barbers, a Helena Rubinstein beauty parlor, bedsitting rooms furnished with thick English rugs and draperies, and running ice water. Pride & joy of Executive Chef "Lugot of the Waldorf" is the pushbutton kitchen, visible to bife-savoring patrons in all its stainless-steel sublimity through a long window that runs the entire width of the hotel's grill room. Pronouncing Uruguayan beef the equal of Argentina's finest, Chef Lugot undertakes to serve it any style, with any of 96 sauces...
...office for the Carnegie Endowment for International Peace in Manhattan, and a $22 million public housing project (1,800 apartments) in Brooklyn. Near Pittsburgh's "golden triangle" stand two brand-new Harrison skyscrapers. One is a 41-story, $23 million slab sheathed in limestone and glittering stainless steel for U.S. Steel and the Mellon National Bank; the other is a 30-story office building for the Aluminum Co. of America...
...stainless within...