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...years, Peoria was the test-marketing capital of the nation before the equally unremarkable Des Moines, Iowa, stole away that distinction. Company after company brought their products to the heart of Illinois, assuming that if their TV dinners and stainless steel knives were good enough for Peorians, they were good enough for the rest of blue-collar America. The old vaudeville saying, "Will it play in Peoria?" took on new meaning as the city became a benchmark for the nation, helping to gauge American attitudes toward politics, religion and culture...

Author: By Georgia N. Alexakis, | Title: Sex in the Heartland | 8/7/1998 | See Source »

Evidence that neutrinos have mass has been reported before, but the measurements were so marginal that they left more room for doubt than confidence. Not this time. The Super-Kamiokande neutrino observatory, a stainless-steel chamber filled with 12.5 million gal. of water, lined with sensitive light detectors and located deep underground in an old zinc mine near the city of Takayama, is among the most sensitive instruments of its kind in the world. The physicists who use it are widely recognized as extremely careful experimenters. And, says University of Hawaii physicist John Learned, there wasn't much doubt about...

Author: /time Magazine | Title: Weighing The Universe | 6/15/1998 | See Source »

Eventually, Lam switched from bronze to stainless steel. She says she still prefers bronze, but stainless steel can be turned into satisfactorily sensuous shapes, and many customers prefer it because it does not need to be polished. Also, designing in steel gave her a much wider choice of manufacturers--honest ones. She chose Wing Sheng, a company in her old hometown, Hong Kong, which owns factories throughout China...

Author: /time Magazine | Title: THINKING BIG | 12/8/1997 | See Source »

...also turned to that old panacea, diversification--both artistic and geographic. Her products these days include furniture, glassware, sculptures and jewelry as well as cutlery and dinnerware. About half of her production comes from U.S. manufacturers; she also has silver objects made in India in addition to the stainless steel in China. Prices are high--anywhere from $80 to $200 for a single place setting of cutlery--but the merchandise sells well in exclusive stores in New York City, Tokyo, London, Rome and Paris. Total sales run to about $2.5 million a year, and Lam also collects fees from manufacturers...

Author: /time Magazine | Title: THINKING BIG | 12/8/1997 | See Source »

...middle-aged gourmands, but the discs blew out of the stores, toted by twentysomethings. Says the company's Maggipinto: "Now 26 is our emerging market, and as of this year we have begun seriously focusing on being on trend," she says. "On trend" has meant offering its best-selling stainless-steel toaster in Gen X-friendly pastels like green, yellow and orange, along with easy step-by-step products like gourmet cake mixes...

Author: /time Magazine | Title: THE YOUNG AND THE NESTED | 11/10/1997 | See Source »

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