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...biggest of them all was really only waiting until it was ready. Last week Boston's Gillette Co., the world's largest maker of razor blades (7 billion last year), announced that it too will market a stainless steel blade. The new blades will be distributed first in New York and Philadelphia and then to the rest of Gillette's 3,500 distributors and 500,000 retail outlets. Gillette thus becomes the third major U.S. company to go stainless, and its entry into the field signals the start of what is certain to be a bitter competition...

Author: /time Magazine | Title: Marketing: Gillette Goes Stainless | 9/6/1963 | See Source »

Gillette entered the field with some reluctance. It could afford to ignore the success of Britain's venerable Wilkinson Sword Ltd., which has been unable to meet demand ever since it began selling its Super Sword-Edge stainless blades in the U.S. 18 months ago. But demand for the stainless blades lured Gillette competitors Schick (Krona Plus) and American Safety Razor (Personna and PAL) into the field-and Gillette was forced to go along...

Author: /time Magazine | Title: Marketing: Gillette Goes Stainless | 9/6/1963 | See Source »

...company spent months experimenting before it was convinced that it could mass-produce stainless steel blades of uniform quality; the chrome carbide particles in stainless steel make it more difficult to sharpen than the carbon steel that is used in most razor blades. Gillette will produce its stainless blades in a new $10 million addition to its Boston plant, which is capable of producing more stainless blades in a week than the 7,000,000 exported to the U.S. by Wilkinson last year...

Author: /time Magazine | Title: Marketing: Gillette Goes Stainless | 9/6/1963 | See Source »

...wine (the biggest import item, about $22 million worth), brandy, Roquefort cheese and flower bulbs, but it leans heavily on merchandise made in West Germany, the chief market for U.S. chicken exports before the higher tariff. If they are retained on the list, trucks and buses (aimed at Volkswagen), stainless steel netting, electric razors, flat steel wire, scissors and shears will all be slapped with higher tariffs. The U.S. strategy: to show that it means business and to cut sufficiently into export sales of German industrialists so that they will be roused to oppose the powerful German farm lobby, which...

Author: /time Magazine | Title: Common Market: Ruffled Feathers | 8/16/1963 | See Source »

...about everyone else, including the airframe makers, strongly favor a Mach 3. "We ought to do better," growls North American Aviation's Chairman Lee Atwood, "than just to build another Concorde." Since a Mach 3 jetliner, to resist heat at such speeds, would have to be built of stainless steel and titanium, it would take longer to make and would also require costly engineering for new engines. But its backers argue that a Mach 3 would be a radically new plane that would give the U.S. undisputed future leadership. There is also talk of a compromise Mach...

Author: /time Magazine | Title: Aviation: Late Take-Off on the SST | 5/17/1963 | See Source »

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