Word: stainless
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Britain's Wilkinson Sword Ltd. has had such success in the U.S. with its long-lasting stainless steel razor blades that American Safety Razor and Schick have produced copies, and Gillette is now preparing to assault the market. Finding themselves unable to keep up the pace against competitors with greater resources, some companies have chosen to sell their new ideas to larger firms. Even giant Monsanto, first into the market with a soap for automatic washers (All), eventually got out of the hotly competitive market rather than try to match the budgets of soapmakers...
...cars on the bank of the Trinity River and began experimenting with free bus rides from it to the store. The buses lured customers back, but provided a slow and hot ride. Obediah thought of a subway. The Leonards acquired five old Washington, D.C., streetcars, spiffed them up with stainless steel and new seats, installed air conditioning, and carved a double-track tunnel between store and Jot: This week the M (for Marvin) & O (for Obediah) subway-"the first subway south of the Mason-Dixon line"-began service, delivering as many as 500 passengers every 3½ minutes...
Memphis to South America. The cargo that today's rivermen supervise is often exotic: wine gurgles along in stainless steel tanks, and other specially designed barges carry molten sulphur at 280°, methane chilled to -258°, and chlorine under 250 lbs. of pressure per sq. in. The Saturn missile stages designed to travel faster than sound move in and out of Huntsville, Ala., by river...
Super Swords shave so smoothly because Wilkinson turned a trick that most cutlery makers thought impossible: it managed to put a really keen, lasting edge on stainless steel. But to slow-moving Wilkinson the runaway success of its blades was just a beastly bother, and it refused to move quickly to step up production to meet demand. In fact, Wilkinson's bosses make little secret of the fact that their primary interest is in promoting the steady sales of their high-priced garden tools-among them, the three-edged "swoe" (sword-hoe), which Wilkinson considers the first improvement...
Last week Boston's Gillette Co., the king of razor blade makers, recognized that it could no longer ignore Wilkinson's threat to its markets-no matter how reluctant a threat it might be. Before many months, announced Gillette Chairman Carl J. Gilbert, Gillette will introduce a stainless steel razor blade of its own. Gilbert, too, seemed to regard the new blade as a bit of a bother that would do little to help Gillette earnings. "As we see it now," says he, "the real significance lies in the direction of increased customer satisfaction with our products...