Word: stainless
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...happier method. Capable of correcting spinal curvature in people up to the age of 40, Dr. Harrington's technique frees patients from the confines of a cast, permits them to lead normal lives during treatment. Key to Harrington's method is a slender, stainless-steel rod that resembles a soda straw and serves somewhat like a splint. In a complicated, two-hour operation, the curved spine is straightened, then bound into place with one to three rods, which are fastened to the spine with metal hooks. The rods are readily accepted by the body, says Dr. Harrington...
...diamonds in Antwerp, where they sell for 30% to 50% less than in New York. Holland has antique auctions in Amsterdam and at Delft (from Aug. 24 to Sept. 14), specializing in porcelain, silver and paintings. In the Scandinavian countries there are savings of up to 60% on stainless-steel flatware and silver (e.g., Georg Jensen silver costs about 1½ times more in New York). Impressive bargains are at shops of Shannon, a customs-free airport. An ounce of Jean Patou Joy perfume costs $20.50 v. $28.20 in Paris, $50 in New York...
...reminiscent farce, a kind of Die Rockymaus telling Tales of the Boulder Woods. It actually owes most to Friml's Rose Marie, whose Royal Canadian Mounties are now red-jacketed U.S. Forest Rangers. Little Mary enters carrying flowers in one hand, a watering can in the other, and stainless steel morals in her breast. She loves the No. i Forest Ranger, a strapping fellow, tall as a sequoia and equally intelligent. Wild improbabilities follow one another in woolly sequences; the skillfully imitative melodies by Rick Besoyan (who also wrote book and lyrics) seem to have been written with...
Nobody But Nobody ... In New York City, a Gimbels advertisement labeled a "special purchase" set of stainless steel tableware as "imported American...
...learn about watches-and what was wrong with Elgin-by paying $50,000 for market surveys. The surveys showed that Elgin simply was not making what buyers wanted. Men were found to prefer round watches (most of Elgin's were rectangular), to like functional stainless steel water-and shockproof cases (Elgin's were mostly yellow gold), to want sweep second hands (only 15% of Elgin's models had them). Elgin had always prided itself on its high-priced watches for lifetime use, but Moorman argued that what consumers wanted was cheaper watches...