Word: stairways
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...flickery days of the nickelodeon, a little (5 ft. 5 in.) Hungarian immigrant named Adolph Zukor decided that the way to lure customers into his second-floor emporium in Manhattan was to give them a thrill. Zukor installed a glass stairway under which a waterfall tumbled down over electric lights. It was the movies' first lesson in spectacular salesmanship, and it was Zukor's key to success...
...quiet, lazy Sunday morning last October, Jack Bamford, a boy apprentice miner, was awakened in the Bamford cottage in Newthorpe, near Nottingham, by the acrid smell of wood smoke. He roused his dad, who is a miner. They ran downstairs into a roaring fire at the foot of the stairway, and together rescued Mrs. Bamford and three of the children. Then they remembered Brian, 6, and Roy, 4. They were trapped in Jack's back bedroom; and the second floor was in flames. Father wrapped himself in a blanket and tried to rush upstairs, but fell back before...
...both nights, it was noticed that ticket receipt totals were more than net income. Suspicious, H.L.U. members carefully cross-checked receipts and ticket stubs at the showing of "Stairway to Heaven." There was no loss...
...least one of Tuesday's ticket-sellers, however, did not work at the "Stairway" performance...
Actually, the best features of the play are its lighting and its single set, the inside of a rooming house. The set is partitioned into a basement, a ground floor, and a stairway leading to the upper stories. And director Martin Ritt uses the set and lighting, especially in scene openings and closings, to achieve startling effects...