Word: stale
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Dates: during 1930-1939
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Three years before, Publisher Hearst had made Ray Long boss of Hearst's International Magazine Co. Two years later, Ray Long announced his retirement from the Hearst organization. Friends, who had often heard tense, febrile Editor Long say that the only thing on earth he feared was "going stale," guessed that 13 years in one job had begun to wear on him. He at once plunged into the book publishing firm of Ray Long & Richard Smith. They had some successes, more failures. Suddenly one day in 1932 Ray Long walked out of his Manhattan office "a couple of jumps...
...like most fads, Mae West ceased to be one, became a U. S. institution. Goin' to Town, unlikely to increase or diminish her prestige as America's sweethot, should delight those of Actress West's admirers who are especially entranced by her facility in making a stale gag seem fresh by reciting it as though its real meaning were unprintable. Good shot: Mae West's Indian retainer firing off blank cartridges to scare her jockey into winning a horse race at Buenos Aires...
...play in Manhattan last week found that a half century had not improved Bernard Shaw as a dramatic structuralist. Loyal Shavians were quite prepared for that, since their idol has never wasted much time on the packaging of his products. What they were not prepared for was the woefully stale and shopworn condition of the product itself...
...dead patient's heart beat again. An injection of adrenalin or a tickle with the electrical pacemaker may do the trick. Or, if the patient is on the operating table with his abdomen or chest open, the surgeon may massage the heart into motion. Nonethe-less this stale medical story still looks like news and is printed, often on front pages a dozen times a year for the bench of those who cannot remember what they read...
Humblest passer-by is Alan Squier (Leslie Howard, taking temporary leave of the cinema to keep from "going stale") A young intellectual tired of it all, he makes complete arrangements with Duke Mantee to "put the slug on him" so that the Maples' daughter Gabrielle (pert Peggy Conklin of The Pursuit of Happiness) can collect his insurance and go to France...