Word: stallmastaregarden
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Last December Ericsson's top brass threw a 50th-birthday dinner for Marks at the tony Stallmastaregarden restaurant in Stockholm. While thanking his hosts and lauding their partnership, Marks launched into a bold new pitch: What Ericsson really ought to do, he said, was jettison all its mobile-phone operations. The next morning he made a formal proposal. Ten days later, Ericsson agreed to get out of the cell phone-manufacturing business. "It turns out that, increasingly, companies want not just a supplier but someone to run a part of their business for them," says Marks. "The Ericsson deal...
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