Word: stampa
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Last May Publisher Agnelli opened La Stampa's new 19,000,000-lire ($1,600,000) building, a model plant with the latest presses, telephoto receiving apparatus and even television rooms. Last month he plunged far ahead of his competitors with a venture unheard of in the U. S. He supplied each of La Stampa's foreign bureaus with portable wireless sets to flash photographs to the Turin plant...
Bellwether of the Italian Press is Benito Mussolini's Popolo d'ltalia, house organ of Fascismo. Behind it trail a flock of "semiofficial" newspapers, potent among which is conservative La Stampa, published in Turin by the man who builds four of every five automobiles in Italy, Senator Giovanni Agnelli. Proud old Senator Agnelli takes his journalism as seriously as he takes his Fiat automobiles...
...staffed La Stampa with crack journalists. His editorials are considered almost as authoritative as if they appeared in II Duce's Popolo...
Last week word reached the U. S. of Publisher Agnelli's latest exploit. He equipped every Stampa reporter, at home and abroad, with a small, high-powered candid camera. Henceforth Stampa newshawks will be expected to snap everything newsworthy they see, indoors or out, without fussing with flashlights...
...harmony with the slogan printed everywhere, "Il Duce is never wrong!" Once an editor, II Duce realizes that the details of his press domination are best kept secret from countries in which journalism is still a free profession. Last week Manhattan's anti-Fascist daily La Stampa Libera was able to publish copies of a smuggled series of daily orders released to the Press of Italy last summer from the Dictator's press bureau whose head is now his handsome son-in-law. Count Galeazzo Ciano. To a Fascist the orders would seem merely right & proper...